The PR Path is the place to turn when you want to learn about the world of public relations.
My 16 years in PR have taught me the ins and outs of PR for celebs, authors, influencers, directors, small businesses, corporations, media, crisis communications etc. I own two successful PR agencies, MLC PR and Conscious Living PR and have worked with some of the top names in entertainment. Read more about me on via my biography, here.
Now with my experience in public relations, I have developed a dependable online resource for people who want to learn about public relations. From PR students who want to learn the basics to get started in their career, publicists who want to fine tune their skills in specific areas-- to small business owners who need to learn how to do their own PR... I plan to create the right course for you.
To begin with-- I have launched THE INTRO TO CELEBRITY PR. Coming up next, I will be launching PUBLICITY FOR PROFESSIONAL COACHES, a DIY PR guide designed specifically for those in the coaching business: life coaches, business coaches, health & wellness coaches, and spiritual coaches.
I will be adding additional courses on various forms of PR in the future, so please stay connected and join my mailing list to be sure and find out when I launch a new course.
Scroll down below for more information on my offerings or go visit my online courses here.
This course is like taking an introductory masterclass in Celebrity PR. The goal is to teach you everything you need to know to start off on the right foot in Talent PR. Celebrity Publicity is one of the most complex areas of public relations and strangely enough, there is no formal schooling widely available for this niche. Talent PR prospects are often left to try and get lucky enough to score an internship in addition to their college communications classes hoping they can learn enough to get a job in the industry and work their way up and actually learn the ropes of what Celebrity PR is really like.
Talent PR is a tough business and there is a lot you have to know to be successful. It is also crucial to get hands-on experience in the work force. What I am offering is the first step. My courses will give you a great foundation with a strategically thought-out, comprehensive understanding of the fundamentals of Celebrity Publicity, so that you can apply for an entry-level position with the knowledge and confidence that you know what you're about to get into. The goal is for you to thrive in your interview and shine in a new PR position!
I have connections throughout the Entertainment PR business and I can also say that when my colleagues in the industry see that you have trained with me and taken my course, you will be far more likely to score that dream internship or assistant position than if you were coming out of college with a degree and no proper education in Celebrity PR.
The lesson breakdowns below will help you get a better understanding of what you will learn when taking this course with me:
We will start with the basics. You will learn what to expect from the class and Celebrity PR in general. I will go over a day in the life of a talent publicist, and their assistant. You will learn the roles of the Actor and their team: Manager, Agent, Lawyer, Publicist, and what each does. We will go over PR Job rankings from interns to assistant, juniors, all the way to the top ranks such as SVPs. We will go over the different kinds of PR agencies, and the talent PR hubs in America.
We will go over bios, photos, client imagery, pitches, press kits, etc. We will go over formal PR emails and how to handle them when you first start working in the industry and both an intern and assistant.
This lesson will start with discussing the importance of PR writing, how to best train for it, what to do/not to do, etc. We will then go over pitching- in writing and on the phone, how and why… We will also discuss the importance of an email subject line and how to leave professional messages on a voicemail.
We will start by discussing event types. We will go over what “coverage” means and the steps on how to handle talent at these events. You will get to learn what it is like to handle talent on a red carpet with real life examples and case studies.
We will discuss what branding and images mean and go over the basics of covering photo shoots as an entry level publicity intern/assistant.
I will tell you What a press clipping is, how you track press and all about press kits.
We will go over all the various types of media outlets and the software to make press pitch lists.
This is an important lesson. I will explain how you can set yourself up for the best success and land an internship or assistant position. We will go over your resume, your cover letter, what you need to do and how to do it all.
Everything I teach is tailored for your entry-level needs. It will give you a comprehensive understanding of what will be expected of you once you get a job at a PR agency, and you will likely be farther ahead of other assistants coming into the position-- and your boss will take note!
Scroll down below to submit an application to sign up for the course!
I will be offering my The PR Path courses with live weekly sessions. Next up, I will be offering Introduction to Celebrity PR starting (DATE IS CURRENTLY ON HOLD). It is a 90 minute online Zoom class, every Wednesday at 5 pm PT/8 pm ET.
The advantages to this live course will be:
Through this online mentoring program and in my exclusive student-only The PR Path Facebook group, we will discuss how COVID-19 affects our work, the next stages of PR and what is best to do to prepare yourself for the future as we step into what they are calling the "new normal".
Should you not have the budget, or the schedule available to take this live mentoring course, scroll down to learn more about my online self study program which covers the same material.
Class dates are below:
*Please note that makeups will not be offered for an absence, but if you have to miss a class, I will send you a recording of the missed class.
The cost is $1200 for all 8 live courses.
If you would like to add 1:1 mentoring to go over your optional homework assignments, or to ask me for personal advice on subjects such as class material, career advancement and job hunting, I also have hourly private sessions available to add to your course. Message me if you'd like to arrange for this in addition to your course.
TO PURCHASE THE COURSE FOLLOW THESE INSTRUCTIONS:
My online self study courses are created for their flexibility. Introduction to Celebrity PR is available. All eight modules will be offered and broken down into separate lessons so you can study at your own pace and review sections as you wish.
Please visit the link to my online offerings here.
Please sign up below for my mailing list below to stay connected and get updates on new courses, webinars and free PR downloadable content.
With the self study course, you will be able to study at your own pace with eight pre-recorded lessons based on the same Introduction to Celebrity PR lesson plan.
With the live mentoring course, in eight weeks, we will study each of these lessons together as a live Zoom course.
The self study is better for those who have a stricter schedule and a smaller budget. The live courses are better for those who have the time and budget and want the experience of studying through more of a hands-on approach with me each week.
Future course release dates have not been determined at this time, however, I am close to launching my PUBLICITY FOR COACHES course and I am working on the follow up to the Intro to Celebrity PR course called Deeper Dive, as well as a talent publicist certification program.
There is nothing better than hands on experience, and this course is not taking away from that at all. What this course does for you that an internship does not, however, is take the time to explain all the introductory information about the celebrity PR business, give you an overview that you likely will not get when interning for a PR agency, and answer questions while explaining the basics of how to do celebrity PR in detail. As much as I am proud of what my interns get out of working for us in a semester, I know that they would never get this type of strategic information out of the internship. There is so much we will cover in detail and I will lead you through each area step by step.
I cannot offer you any guarantees (get used to this statement because you will say it to potential clients often!), but I do believe that taking this course will open many doors for you. While I cannot refer you to anyone specifically because of a conflict of interest, the fact that you have taken my course(s), will speak for itself and likely help you get a head start on your job hunt compared to those who do not have the education you do after learning from me. My upcoming certification program will also be a great way to get the job of your dreams!
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