The PR Path

This course is like taking an introductory masterclass in Celebrity PR. The goal is to teach you everything you need to know to start off on the right foot in Talent PR. Celebrity Publicity is one of the most complex areas of public relations and strangely enough, there is no formal schooling widely available for this niche. Talent PR prospects are often left to try and get lucky enough to score an internship in addition to their college communications classes hoping they can learn enough to get a job in the industry and work their way up and actually learn the ropes of what Celebrity PR is really like. 

Talent PR is a tough business and there is a lot you have to know to be successful. It is also crucial to get hands-on experience in the work force. What I am offering is the first step. My courses will give you a great foundation with a strategically thought-out, comprehensive understanding of the fundamentals of Celebrity Publicity, so that you can apply for an entry-level position with the knowledge and confidence that you know what you're about to get into. The goal is for you to thrive in your interview and shine in a new PR position!

I have connections throughout the Entertainment PR business and I can also say that when my colleagues in the industry see that you have trained with me and taken my course, you will be far more likely to score that dream internship or assistant position than if you were coming out of college with a degree and no proper education in Celebrity PR.

The lesson breakdowns below will help you get a better understanding of what you will learn when taking this course with me:

• Lesson One: What is Celebrity PR?

We will start with the basics. You will learn what to expect from the class and Celebrity PR in general. I will go over a day in the life of a talent publicist, and their assistant. You will learn the roles of the Actor and their team: Manager, Agent, Lawyer, Publicist, and what each does. We will go over PR Job rankings from interns to assistant, juniors, all the way to the top ranks such as SVPs. We will go over the different kinds of PR agencies, and the talent PR hubs in America.

• Lesson Two: PR Materials overview

We will go over bios, photos, client imagery, pitches, press kits, etc. We will go over formal PR emails and how to handle them when you first start working in the industry and both an intern and assistant. 

• Lesson Three: Life’s a Pitch

This lesson will start with discussing the importance of PR writing, how to best train for it, what to do/not to do, etc. We will then go over pitching- in writing and on the phone, how and why… We will also discuss the importance of an email subject line and how to leave professional messages on a voicemail.

• Lesson Four: The Life of the Party 

We will start by discussing event types. We will go over what “coverage” means and the steps on how to handle talent at these events. You will get to learn what it is like to handle talent on a red carpet with real life examples and case studies.

• Lesson Five: Images and Photo Shoots

We will discuss what branding and images mean and go over the basics of covering photo shoots as an entry level publicity intern/assistant.

• Lesson Six: Press clippings and Press Kits

I will tell you What a press clipping is, how you track press and all about press kits. 

• Lesson Seven: Types of media outlets

We will go over all the various types of media outlets and the software to make press pitch lists.

• Radio/podcast
• Broadcast
• Online/web
• Print magazines newspapers

• Lesson Eight- How to get the job

This is an important lesson. I will explain how you can set yourself up for the best success and land an internship or assistant position. We will go over your resume, your cover letter, what you need to do and how to do it all.

Lastly, via my online mentoring program and in my exclusive student-only The PR Path Facebook group, we will discuss how COVID-19 affects our work, the next stages of PR and what is best to do to prepare yourself for the future as we step into what they are calling the "new normal".

Everything I teach is tailored for your entry-level needs. It will give you a comprehensive understanding of what will be expected of you once you get a job at a PR agency, and you will likely be farther ahead of other assistants coming into the position-- and your boss will take note!

Scroll down below to submit an application to sign up for the course!

My online self study courses are created for their flexibility.  Introduction to Celebrity PR is available. All eight modules will be offered and broken down into separate lessons so you can study at your own pace and review sections as you wish.

Please visit the link to my online offerings here. 

Please sign up below for my mailing list below to stay connected and get updates on new courses, webinars and free PR downloadable content.